Your brand, our stores. Australia-wide.
Official distribution, purpose-built retail and creator content that sells. One partner, end to end.
- Sydney
- Melbourne
- Brisbane
- Perth
Leading fragrance houses.
Front and centre.
We're official distributors for the houses customers ask for by name, led by Lattafa.
Lattafa launch
Our lead house, front and centre on our brand walls, in store and online.
The only true
retail chain.
Purpose-built Private Blends stores in major centres. Not kiosks, not pop-ups. And we're only getting started.
State of the art in affordable luxury.
One consistent, professional look in every store.
Product and service training for every team member.
Premium fit-outs, designed and built to one standard.
- Lattafa
- Swiss Arabian
- Fragrance World
- French Avenue
- Mykonos
- Rasasi
- AOM
- Faan
- Maison Al Hambra
- Sedrat
- Khadlaj
- Rayhaan
- Arabiyat Prestige
- Reef
- Al Majed Oud
- Riiffs
What we do
for your brand.
One partner for distribution, retail and the content that sells it.
We become your official distribution partner, backed by an operation dispatching 100,000+ orders a year.
Dedicated brand walls and shelf space in purpose-built stores, with more on the way as we grow to 20.
Your range on privateblends.com.au, in front of 2 million+ visitors.
Product videos from our creators and in-store team, with single videos reaching up to 4.7M views.
Launch new releases in store and online, backed by opening-day crowds and our social channels.
We use sales data to put the right products in the right stores, across a 6,000+ SKU offer.
Sydney | Melbourne
Brisbane | Perth
Your brand on our shelves. Every store is tailored to its location, all with the same premium Private Blends fit-out.
Westfield Parramatta
Where we
already are.
Your End to End Partner: Marketing, Distribution and Retail.
To be a market leader by merging the convenience of online shopping with the personalised touch of retail stores.
We have tailored our stores to fit the demographic of the store locations and as we expand into new locations, we will use data driven information to ensure what from our 6,000+ product offering will be most viable for the location.
Trusted. Watched.
Talked about.
Who buys
with us.
per week
dispatched p.a.
locations
Age
Gender
Sales by Cities
The Private Blends
fitout.
From first chat
to the shelf.
Tell us about your brand and range using the form below.
We look at your range against our customer and sales data.
Distribution, retail or both. We'll agree terms that work for each side.
Your brand in store, online and on our creators' feeds.
Let's grow
your brand together.
Tell us about your brand and range, and whether you're interested in distribution, retail or both.
Website: privateblends.com.au
Over 20 years of trade.
Australia's perfume choice.
- Sydney
- Melbourne
- Brisbane
- Perth