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20+ yearsof trade
8store locations
6,000+SKUs
100,000+orders dispatched
2 Million+visitors
$25m+2026 EOFY
Our stores
Sydney | Melbourne
Brisbane | Perth
Every store is tailored to the demographic of its location, with the same premium Private Blends fitout.
Westfield Parramatta
Private Blends
Our centre partners
Where we
already are.
Frasers - Ed SquareSydney
Launched 2026
Private Blends
Over 20 years of trade
Your End to End Partner: Marketing, Distribution and Retail.
To be a market leader by merging the convenience of online shopping with the personalised touch of retail stores.
We have tailored our stores to fit the demographic of the store locations and as we expand into new locations, we will use data driven information to ensure what from our 6,000+ product offering will be most viable for the location.
Private Blends
Over 20 years of trade
Trusted. Watched.
Talked about.
4.7Mviews
2.3Mviews
1.9Mviews
Millions
of Impressions
2 Million+
Visitors
100,000+
Orders Dispatched
6,000+
SKUs
Private Blends
Our customers
Who buys
with us.
$25m+
2026 EOFY
5,000+
Transactions
per week
per week
100,000+
Orders
dispatched p.a.
dispatched p.a.
8
Store
locations
locations
Age
Share of customers
18 - 2435%
25 - 3443%
35 - 4419%
55+3%
Gender
Share of customers
56%
Female44%
MaleSales by Cities
Share of sales
Sydney42%
Melbourne23%
Brisbane17%
Perth10%
Other9%
Private Blends
Store design
The Private Blends
fitout.
Private Blends
Over 20 years of trade.
Australia's perfume choice.
- Sydney
- Melbourne
- Brisbane
- Perth
Private Blends