CREATOR PARTNERSHIPS

Create with Private Blends.

PR boxes, paid campaigns, your own code and invites to our store launches.

  • Sydney
  • Melbourne
  • Brisbane
  • Perth
Apply to collab
Opening day
SCROLL
4.7Mviews on one video6,000+fragrances8stores to film in2 Million+visitors100,000+orders dispatched
02
Our content

Trusted. Watched.
Talked about.

Private Blends with a creator, plus customer mentions
Jean Lowe Azure video
4.7Mviews
Blu Oud video
2.3Mviews
Liquid Brun video
1.9Mviews
Millions
of Impressions
2 Million+
Visitors
100,000+
Orders Dispatched
6,000+
SKUs
Private Blends
03
Our brands

Leading fragrance houses.
Front and centre.

We're official distributors for the houses customers ask for by name, led by Lattafa.

Lattafa launchLattafa launch
Lattafa launch
Front and centre
Lattafa

Our lead house, front and centre on our brand walls, in store and online.

Official distributorLead house
01Swiss Arabian
02Fragrance World / French Avenue
03Mykonos
04Rasasi
Private Blends
04
Creator perks

What you
get.

Four ways to work with us. Mix and match.

01
Gifted PR boxes

Fragrance sent to you to try, review and share.

02
Paid collaborations

Paid campaigns for creators whose audience fits ours.

03
Your own code

A personal discount code for your followers, with commission on the sales it drives.

04
Store events & launches

Invites to store openings, launches and in-store content days.

Private Blends
05
How it works

Four steps to
your first collab.

1
Apply

Fill in the form below with your handle and a few of your best videos.

2
Get matched

We pick fragrances that suit you and your audience.

3
Create

Film at home or in one of our stores.

4
Share and earn

Post, share your code and earn on the sales it drives.

Private Blends
06
Our stores

Stores built
to be filmed.

Warm lighting, wall-to-wall fragrance and opening-day crowds. Every store is made for content.

Queue outside Private Blends Westfield ParramattaWestfield Parramatta
Private Blends staff serving customers
Customers with Private Blends bags
Filming at the Parramatta opening
Private Blends Parramatta interior
Customers at a Private Blends opening
Private Blends
07
Our audience

Who's
watching.

Age

Share of customers
18 - 2435%
25 - 3443%
35 - 4419%
55+3%

Gender

Share of customers
56%
Female
44%
Male

Sales by Cities

Share of sales
Sydney42%
Melbourne23%
Brisbane17%
Perth10%
Other9%
Private Blends
08
Apply

Let's
create together.

Tell us about you and your content. We'll get back to creators who are a good fit.

Website: privateblends.com.au

Goes straight to the Private Blends team.

Private Blends

Over 20 years of trade.
Australia's perfume choice.

  • Sydney
  • Melbourne
  • Brisbane
  • Perth
Website: www.privateblends.com.au
Private Blends